Does Feeling Make Dealership Marketing Matter? December 01 2014
In this ADS blog, we talk about why marketing is about feeling. Often in the automotive marketing world, we forget that desperation to make the sale can spill over into what the customer sees or feels about us. If customers don’t feel they’re really getting top-level treatment when they visit your dealership, you’re going to lose the sale before you even get the process started.
Feeling is a key ingredient in car sales. There are a variety of factors that can help your clients get that feel good vibe from you, increasing trust and the possibility your customer interactions could end up as a sale.
One big one to consider is community involvement. When you’re a visible presence in your community, the way people feel about you changes. You’re seen at events. Your brand is known. Your commercials, emails, mailers and other advertisements become more quickly recognizable. It’s a great way to make sure your dealership stays stuck in the minds of the public.
Additionally, a car dealership that doesn’t have a good rep in the community simply won’t be around for long. This is why branding and imagery are important – having the right images available for customers to recognize you or associate you with savings, value and a dealer they can rely on is highly meaningful.
The take-home: Marketing materials aren’t just about making the sale and they aren’t just about decorating your dealership. Showing unity with community goals is possible when you set yourself apart with the right branding and imagery. Maybe it’s time to take stock of your imagery and discover how it makes your marketing matter to the right customers.