Does Feeling Make Dealership Marketing Matter? December 01 2014
In this ADS blog, we talk about why marketing is about feeling. Often in the automotive marketing world, we forget that desperation to make the sale can spill over into what the customer sees or feels about us. If customers don’t feel they’re really getting top-level treatment when they visit your dealership, you’re going to lose the sale before you even get the process started.
Feeling is a key ingredient in car sales. There are a variety of factors that can help your clients get that feel good vibe from you, increasing trust and the possibility your customer interactions could end up as a sale.
One big one to consider is community involvement. When you’re a visible presence in your community, the way people feel about you changes. You’re seen at events. Your brand is known. Your commercials, emails, mailers and other advertisements become more quickly recognizable. It’s a great way to make sure your dealership stays stuck in the minds of the public.
Additionally, a car dealership that doesn’t have a good rep in the community simply won’t be around for long. This is why branding and imagery are important – having the right images available for customers to recognize you or associate you with savings, value and a dealer they can rely on is highly meaningful.
The take-home: Marketing materials aren’t just about making the sale and they aren’t just about decorating your dealership. Showing unity with community goals is possible when you set yourself apart with the right branding and imagery. Maybe it’s time to take stock of your imagery and discover how it makes your marketing matter to the right customers.
New Automotive Dealer Marketing Offerings Just For You! November 28 2014
In case you hadn’t noticed, today is Black Friday. Our Black Friday theme has been by and large one of our most popular this season – and we’re just getting started!
Here at Sale-In-a-Box, we’re looking to expand our business and provide you with more cost-saving, fully integrative technologies to make your dealership stand out from the rest. The more assets you have to get your customers engaged and excited about what you have to offer, the better chance you have of being your customer’s go-to when he or she needs a new car or truck.
When it comes to the right automotive dealer marketing, the proof is in the pudding. The excitement you build in your dealership will carry through the holidays. As anyone in any business knows, word of mouth is absolutely everything – it’s critical to build excitement and maintain relationships before customers even enter your dealership.
Automotive Dealer Marketing
We’re excited to present you with time and money-saving opportunities that will align your automobile dealer marketing like never before. Some of our more recent offerings include:
- TV and Radio promotion. Your marketing deserves a boost during the holidays – and custom or stock-created radio and television promotions build enthusiasm about your dealership before customers even walk through the doors.
- Create-Your-Own-Box offerings. Our boxes save time and money and give you a 100% customizable holiday experience – and now, our box offerings can be changed up to include your dealership logo and branding.
These are just a few of our automotive dealer marketing assets we’re rolling out. Stay tuned for more roll outs – and feel free to drop us a line if you’d like to be on our discount and promo mailing list!
Car Dealership Flags October 03 2014
Car dealership flags have the ability to enhance your offering and entice folks to visit your dealership. Many of us automatically think ‘auto sales’ when we see those colorful little flags strung up just about anywhere.
These car dealership flags – or pennant flags – invoke one word: celebration. For many people, buying a car can be a major life event. This is a purchase that represents freedom, financial responsibility and of course mobility. For those who’ve never owned a car, the experience of buying a new vehicle is one they’ll never forget. This momentous occasion needs to be remembered through the use of auto collateral that really hits hard and makes customers feel as if they’re at a celebration.
Using Car Dealership Flags
Dealership pennant flags need to be strung wherever a customer might fully experience them. Whether in the sun or shade, indoors to mark a clearance event or outdoors to make your dealership visible from the highway or a public road, pennant flags can represent your brand or special sale. They radiate an atmosphere of enthusiasm or celebration – just like a birthday party, new car ownership is something to be celebrated and enjoyed.
Car dealership flags are even more useful when they’re combined with exciting advertising materials as part of one of our sales kits. Enjoy our Fall Clearance, Super Sale or Black Book Buy kits. Each of these kits come with car dealership flags as well as a variety of other marketing materials to build enthusiasm and engagement at your dealership.