News
Increase Foot Traffic To Your Store with Sale-In-A-Box March 01 2016
You already have your storefront visible from a main highway or high traffic street. Your inventory is ready to sell and you have some advertising in place to target shoppers. What's next? Getting the right auto merchandising materials for your store.
To have potential shoppers test drive your store and ultimately choose your lot over the competition. In addition to your efforts, Sale-In-A-Box and ADS Auto Marketing can help!
Sale-In-A-Box kits add a boost to your sales event by offering the automotive marketing supplies you need to draw customers in. Every kit includes a 3 x 25 foot auto banner that will definitely be noticed from a distance. You can also customize your kit to deck your dealership out with extra car dealership flags, auto balloons, vehicle posters and more. Why stop there? Upgrade with a digital kit for a consistent message customers will notice on your website, social media channels and your lot.
With Spring just around the corner, your potential buyers will also be out and about. Our car marketing supplies can come in handy for off-site events and promotion as well, with items like Yard Sale Signs. Start planning for that Spring traffic today and stay ahead of the game!
Don't see anything you like? We can save you some time and help you design a custom kit in preparation for your big sale (5 day production time). Contact admin@saleinabox.com or call 800-426-0862 to place your order for auto dealer event supplies today!
Are You Ready for Labor Day? August 18 2015
Did you know that Labor Day is one of the busiest times for car sales? It’s true! Labor Day marks the end of summer and the beginning of fall and that means that you’ll be getting a lot of foot traffic in your dealership. The time to start advertising for your Memorial Day sale is now and we’ve made it easy for you to do so with our great products.
Our Labor Day banner will make it clear to potential customers that your dealership is the place to go to buy a new car. With its patriotic color scheme of red, white, and blue across a backdrop of the USA, your customers will know you’re ready to wheel and deal this Labor Day weekend.
If you’re in need for something to start you off right, check out our starter kit! Sale in a Box has all the right marketing supplies to make sure you’re having a successful, busy Labor Day and with our excellent customer service, you’re sure to become a return customer.
We’re also able to work with you to design customized marketing materials for your sales. These materials are top-notch and designed by people who really know the automotive industry and what types of materials appeal to and attract a strong customer base.
Our business is made from making you number one in your area and among your peers: we want you to succeed because that means Sale in a Box succeeds! Come to us for all of your car dealership marketing needs and let us help you take your sales to the next level!
How to Have a Successful Sales Event August 04 2015
Those in the know; know that successful sales events require a lot of planning! It’s important that your sales team is on board with your concept and understands the expectations required of them. It all starts with a sales team meeting to pass along pertinent information about an upcoming sale and to boost your employee’s attitudes and confidence!
Make sure you have plenty of time to display the marketing material from Sale in a Box: start at least the day before the sale is to kick off! Getting your showroom floor sales ready requires commitment from your sales team to create an environment that’s visible both inside and outside of the showroom floor. If your employees say ‘wow’ to the concept and promotional materials, your customers are sure to follow!
Banners can be hung in the showroom floor or on the front of your building to advertise your sale and highlight the cars on the showroom floor! Banners from Sale in a Box are bright, large, and easily visible from both inside and outside the dealership. Hang the banners between two sturdy fixtures and if you’re hanging them outside or in a windy area, make sure to follow the directions to ensure airflow!
If you’ve got an extra special vehicle on display, pennant string is an easy and affordable way to not only showcase the vehicle but to create a barrier so customers know they aren’t to touch the car! Our pennants are crafted to create an eye-catching display and can be used inside or outside. Get one of our starter kits and get started today!
Does Feeling Make Dealership Marketing Matter? December 01 2014
In this ADS blog, we talk about why marketing is about feeling. Often in the automotive marketing world, we forget that desperation to make the sale can spill over into what the customer sees or feels about us. If customers don’t feel they’re really getting top-level treatment when they visit your dealership, you’re going to lose the sale before you even get the process started.
Feeling is a key ingredient in car sales. There are a variety of factors that can help your clients get that feel good vibe from you, increasing trust and the possibility your customer interactions could end up as a sale.
One big one to consider is community involvement. When you’re a visible presence in your community, the way people feel about you changes. You’re seen at events. Your brand is known. Your commercials, emails, mailers and other advertisements become more quickly recognizable. It’s a great way to make sure your dealership stays stuck in the minds of the public.
Additionally, a car dealership that doesn’t have a good rep in the community simply won’t be around for long. This is why branding and imagery are important – having the right images available for customers to recognize you or associate you with savings, value and a dealer they can rely on is highly meaningful.
The take-home: Marketing materials aren’t just about making the sale and they aren’t just about decorating your dealership. Showing unity with community goals is possible when you set yourself apart with the right branding and imagery. Maybe it’s time to take stock of your imagery and discover how it makes your marketing matter to the right customers.
