News
Increase Foot Traffic To Your Store with Sale-In-A-Box March 01 2016
You already have your storefront visible from a main highway or high traffic street. Your inventory is ready to sell and you have some advertising in place to target shoppers. What's next? Getting the right auto merchandising materials for your store.
To have potential shoppers test drive your store and ultimately choose your lot over the competition. In addition to your efforts, Sale-In-A-Box and ADS Auto Marketing can help!
Sale-In-A-Box kits add a boost to your sales event by offering the automotive marketing supplies you need to draw customers in. Every kit includes a 3 x 25 foot auto banner that will definitely be noticed from a distance. You can also customize your kit to deck your dealership out with extra car dealership flags, auto balloons, vehicle posters and more. Why stop there? Upgrade with a digital kit for a consistent message customers will notice on your website, social media channels and your lot.
With Spring just around the corner, your potential buyers will also be out and about. Our car marketing supplies can come in handy for off-site events and promotion as well, with items like Yard Sale Signs. Start planning for that Spring traffic today and stay ahead of the game!
Don't see anything you like? We can save you some time and help you design a custom kit in preparation for your big sale (5 day production time). Contact admin@saleinabox.com or call 800-426-0862 to place your order for auto dealer event supplies today!
Are you Leveraging Your Social Media? August 31 2015
If you have a social media account, you’re probably making regular posts and trying to connect with your audience. You might’ve even hired a special marketer to manage all of your social media accounts like Facebook and Twitter. But, are you really doing enough when it comes to social media marketing?
Sale in a box is thrilled to offer you a complete option for managing your social media accounts! Big dealers and small dealers alike will find that this option works great and frees you up to take car of other moneymaking tasks! We can customize this offer to meet your dealer’s specific needs for your market segment.
We can also figure out what your customers think about you with our Reputation Management Services! If you’ve wondered what your social media presence says about you or worried about negative reviews you might’ve seen on the web, this service is perfect. In the long run, marketing materials and direct mailings won’t do much for a dealer who has a negative reputation. But with this service, we can help you figure out how to deal with any negative feedback regarding all aspects of your dealership!
Social media can be a great way to market your business but it also comes with pitfalls. One negative experience by a customer can be shared with thousands of people to the detriment of your reputation. Let Sale in a Box help you manage your marketing needs including social media accounts and your reputation!
Prepare for End of Summer Madness! August 11 2015
Have you thought about the end of summer rush that you can expect at your dealership this year? End of summer means students returning to school, college kids leaving the nest, and can spell big dividends for your dealership, but only if you plan for it!
Don’t be caught off guard as the summer season winds down: Sale in a box has everything you need to run a successful marketing campaign. From our Sizzlin’ Summer banner with bright orange and red lettering that really stands out, to our Baseball themed banner that celebrates the sport of summer, we have all your needs covered!
If you need to go back to basics, our starter kit is perfect! But if you’re in the mood for something that’s a little more personalized, we can help with that. Our Create Your Own Box allows you to add your own themes and logos to a number of our items including banners, hang tags, pens, and a wide assortment of other promotional material.
Sale in a Box can also work with you to come up with customized radio and television spots, boosting your marketing at a critical time! Radio and TV spots showcase the enthusiasm surrounding your dealership and can really bring in the customers!
The more assets that you have to advertise and market to your customers, the better! The excitement to build your business will continue through the Fall but now is the time to spread word of mouth and build those solid relationships that mean repeat business for your dealership!
How to Have a Successful Sales Event August 04 2015
Those in the know; know that successful sales events require a lot of planning! It’s important that your sales team is on board with your concept and understands the expectations required of them. It all starts with a sales team meeting to pass along pertinent information about an upcoming sale and to boost your employee’s attitudes and confidence!
Make sure you have plenty of time to display the marketing material from Sale in a Box: start at least the day before the sale is to kick off! Getting your showroom floor sales ready requires commitment from your sales team to create an environment that’s visible both inside and outside of the showroom floor. If your employees say ‘wow’ to the concept and promotional materials, your customers are sure to follow!
Banners can be hung in the showroom floor or on the front of your building to advertise your sale and highlight the cars on the showroom floor! Banners from Sale in a Box are bright, large, and easily visible from both inside and outside the dealership. Hang the banners between two sturdy fixtures and if you’re hanging them outside or in a windy area, make sure to follow the directions to ensure airflow!
If you’ve got an extra special vehicle on display, pennant string is an easy and affordable way to not only showcase the vehicle but to create a barrier so customers know they aren’t to touch the car! Our pennants are crafted to create an eye-catching display and can be used inside or outside. Get one of our starter kits and get started today!
Memorial Day Madness - Car Dealer Holiday Supplies May 24 2015
Don’t be caught off guard this Memorial Day weekend as “it typically marks the start of the summer”. Too often we are waiting for the weather to be better and warmer before we start our sales events! Before you know it that weekend will be here!
Let your customers know you are ready for them by being prepared with our patriotic Memorial Day Madness themed kit or our patriotic Red White & Blue theme with added red white and blue balloons to show your community and your customers you are ready to make some deals and sells to start off their summer with a new vehicle they can drive on their vacation this year!
Keep in mind that if you're in the mood for a starter kit, we've got something for you. Our memorial day car dealership marketing supplies are meant to give your dealership the boost you need to take things to the next level. Plus, our top-notch customer service is always available to get you to where you need to be with your customers.
We're happy to work with you to create a custom Memorial Day Kit - including custom car dealer radio and TV spots - to really dazzle your customers and help you to sell more cars than ever.
Remember, if you don’t sell we don’t sell! Our business is boosted every day by the success of your own car dealership marketing efforts - let us show you how our marketing can help you take things to the next level for your business and your customers.
We Need to Listen - Car Dealer Event Marketing May 17 2015
As our business grows so do the changing wants and needs of our customers. We have to learn to listen - so we at Sale-in-a-Box have been listening to our customers, you, just as you have the need to listen to your customers in order to meet their changing wants and needs. By listening to you we can now say we have added some changes to our website and are excited to now pass them onto you.
You will now see the new changes in the following ways:
- New bright colored eye-catching generic themes for you to display anytime of the year, no matter what the season is.
- Automotive Short Sale
- Crazy Clearance Sale
- Clearance Sale
- Vehicle Exchange Event
- Now Open
- A new starter size kit that includes the basic items you need to help promote your sale and your location with the following items:
- 1 - 3' x 25' Banner
- 100 - Hang Tags
- 6 - 24" x 36" Showroom Posters
- 25 - Pens
- 2 - 100' Pennant String
- 72 - 17" Balloons
- 1 - 500 Yard Roll Balloon Ribbon
We are here to help you and listen to you because if you don’t sell, we don’t sell!
Our automotive marketing supplies are top-notch and some of the best in the industry - we're confident that after working with us for some time, you'll be able to say you're getting a great deal! Both old and new customers welcome!
Does Feeling Make Dealership Marketing Matter? December 01 2014
In this ADS blog, we talk about why marketing is about feeling. Often in the automotive marketing world, we forget that desperation to make the sale can spill over into what the customer sees or feels about us. If customers don’t feel they’re really getting top-level treatment when they visit your dealership, you’re going to lose the sale before you even get the process started.
Feeling is a key ingredient in car sales. There are a variety of factors that can help your clients get that feel good vibe from you, increasing trust and the possibility your customer interactions could end up as a sale.
One big one to consider is community involvement. When you’re a visible presence in your community, the way people feel about you changes. You’re seen at events. Your brand is known. Your commercials, emails, mailers and other advertisements become more quickly recognizable. It’s a great way to make sure your dealership stays stuck in the minds of the public.
Additionally, a car dealership that doesn’t have a good rep in the community simply won’t be around for long. This is why branding and imagery are important – having the right images available for customers to recognize you or associate you with savings, value and a dealer they can rely on is highly meaningful.
The take-home: Marketing materials aren’t just about making the sale and they aren’t just about decorating your dealership. Showing unity with community goals is possible when you set yourself apart with the right branding and imagery. Maybe it’s time to take stock of your imagery and discover how it makes your marketing matter to the right customers.
Car Dealership Marketing the Right Way November 21 2014
You want to get customers engaged and excited – of course you do. That’s a big part of the experience that makes sure you’re selling cars and hitting your numbers. Excitement comes not only from the enthusiasm of your work force – particularly your sales team – but also from the kind of stage you set when customers enter your business and prepare to buy from you.
We create sales collateral for dealerships because we know this business. The people behind the screens here at Sale-In-A-Box are seasoned veterans when it comes to car sales. Many of us have been automotive salespeople in the past, so we know what it takes to create the attitudes that will sell cars. With the right environment, the sales you’re looking for can happen.
Setting the Stage
Take a look at our “How It Works” section to get some ideas on where to hang the collateral you purchase from us. In addition to placement, timing is one key point we focus on throughout our promotional emails. It’s key to make sure your posters, banners, balloons and pennant flags are hung up at the appropriate time. If you don’t have a marketing calendar ready, it makes sense to sit down, plans things out and purchase your kits well before those sales get started.
We’d be glad to help you create your own box or design custom marketing materials for you. It’s all part of the service we provide – and with our create-your-own-box deal, you can customize your experience so you’ll get exactly what you need.