Car Dealer Digital Marketing December 11 2014
Digital marketing for car dealers is something we’ve been talking about around here lately. For starters, it makes sense that digital marketing processes should be something car dealers can understand.
Have you ever visited a marketing website literally loaded with tons of over-your-head lingo? It’s almost as if car dealer digital marketing companies want to prove they’re smarter than the rest of us. To be honest, the proof is in the pudding – the right car dealer marketing is about data and it’s about results. There’s nothing else more important in the digital realm than gathering data that truly illustrates how your customers buy and what you can do to sell more cars.
We see many of our dealers working with social media these days. Facebook and Twitter offer incredible ways to connect with clients. Whether you’re setting up a contest, engaging directly or solving problems for customers, just about everyone is on Facebook and it’s a great way to start your car dealer marketing campaigns.
Reputation management is important. If you’re not out there monitoring what’s said about you on the web, you could be creating a situation where unhappy customers are never addressed. Prospective buyers watch this kind of thing – they want to know if you’re servicing customers in the best possible way and paying attention to what’s said about you. Solving complaints is part of what every dealership should be doing to ensure future business.
We’d love to tell you more about our digital marketing packages for car dealers – chat with us today and let’s make it happen!