8. Event Badges
9. Event Pens
Step Four: Event Hang Tags
Place Event Hang Tags on the rear-view mirror of every vehicle available during your Event. One side of the Hang Tag has space for a price or special offer and the other side features the full-size Event logo. Even if a vehicle doesn’t have a specific offer during the Event, make sure it has a Hang Tag or your customers may overlook it.
Write ‘SOLD’ on the Hang Tag for each vehicle that is sold during your Event and put those Hang Tags on a wall in your showroom. Customers will see that others are taking advantage of the deals and it creates a friendly competition within your sales team.